MONTREAL, QC, AUGUST 5th 2010
On Wednesday Sept 1st 2010, Yves Laroche Galerie d’art will be presenting The Seventh Letter Crew’s first Canadian group exhibition entitled Will Rise, held in conjunction with Norm AWR & Basta!
Eponymously named after the 7th letter in the alphabet, these ‘Gods of Graffiti’ represent one of the world’s most inspired, racially diverse and prolific graffiti crew ever assembled. Yves Laroche Galerie d’art will be showing new and exclusive works by six of the most influent members of the collective: REVOK, PUSH, NORM, POSE, REYES, and RETNA.
Los Angeles based, The Seventh Letter is an institution born from street culture and taking form as iconic graffiti-based visuals and street references. Moreso, The Seventh Letter is a movement comprised of an army of artists with roots in graffiti and beyond; including fine art, tattooing, graphic design, sculpture and music. Demonstrating a consistent pride in their craft and foresight for future generations of young and upcoming artists, Yves Laroche Galerie d’art is proud to commemorate this visual representation of unique individuals.
‘What you are invited to experience here is some of the world’s finest and most reputable graffiti inspired art’, says Louis Coupal, the shows’ co-curator and founder of creative agency Basta!. After attending a Seventh letter exhibition in 2005, Coupal developed a strong interest in the collective’s mandate. This spark is what has led the world renown collective to ignite their first Montreal-based group exhibition.
All are invited to the opening, scheduled for Wednesday, September 1sth 2010 from 6-9 pm at Yves Laroche Galerie d’art. Music provided by DJ Sagewondah (French Connection) & special guests. Artists will be present.
Approximately 20 years ago, Eklips, the collective’s founder started the AWR (Art Work Rebels/Angels Will Rise) and MSK (Mad Society Kings) crews. Seventh Letter became a viable business branch that was born out of necessity to introduce these ‘family crews’ to the corporate world and further legitimize diverse urban arts. With more than 100 members operating under the Seventh Letter banner, the collective’s tentacles have spread across the globe. In September, Montreal will join the esteemed list of Barcelona, New York, Seoul, Miami, Milano and other select T7L destinations.